Notes for designers

We offer a series of processes for branding thousands of different types of product.

Here are some notes which we hope will help answer some of the questions you may have and/or save time.

This page is a ‘work in progress’ so we’ll add to it as we think of stuff. is your contact for artwork.

Sending big files

  • Anything over 10MB should come via a WeTransfer type service or a cloud-based file download.

Branding positions, branding size

  • Typically we can get you a PDF branding spec. sheet, confirming the branding type, position and size, for every product.
  • Large-format display products, such as pop-up stands and roller banners, can have very specific size/resolution requirements. Again, we can get you guides for each product type.

File compatibility

  • We run Mac’s with the Adobe Creative Cloud Suite.

Vectored files

  • A .pdf with the Illustrator editing capabilities preserved is great.
  • .eps or .ai files are fine too.
  • Please ensure all fonts are converted to outlines.
  • Please provide PMS references for all spot colours.
  • Please make sure files are not locked or protected.

Digital print

  • An increasing number of items can be printed with a full-colour, digital print.
  • For small digital prints (logos), directly onto products, a vectored CMYK or RGB file is fine. The prints are often small with colour management not as accurate as printing through a digital press.
  • For full-colour images (photos), we prefer high-resolution PDF files.
  • Obviously, if we’re producing a 50-page glossy brochure we’d like the original InDesign files containing artwork set to a pre-agreed spec.
  • If you are U.S. based, you may have artwork set to U.S. standard page sizes. Depending on the complexity of the designs we can amend the layout to suit the standard Euro sizes or provide templates for you to do it.

Things to bear in mind when creating a design for merchandise

  • Avoid tiny detail if you can: the legibility of a really small strapline to be printed onto the clip of a pen for example, or trying to embroider a small ™ or a ®, can be problematic.
  • If a legibility issue is envisaged it will be flagged on the PDF proof sent to the client for pre-production approval.
  • Some shades of colour can be difficult to reproduce accurately on certain products. For example, a very dark Navy may look black or a very light grey may look white.
  • Screen printing a tint or ‘ghosted’ effect onto textiles will often require a set Pantone for the tint as it’s printed, in some cases, as a special colour not a percentage tint of another colour.
  • You can’t reproduce graduation of tone, or tint, with embroidery or laser engraving. It’s solid elements only.
  • You can’t print right up to, or behind, the handle on stock a mug.
  • If we offer a full wrap print on a drinkware product, you will see where the two ends meet, it is not completely seamless.
  • You can’t print over a seam or neckline on a stock garment. There is also a maximum print area, which we can confirm.
  • There needs to be a larger enough area to hoop and hold fabric for embroidery i.e. Embroidering the bottom of a sleeve at the cuff is a problem, and areas near zips and seams need to be avoided.
  • If we are custom manufacturing a product from scratch (i.e. it’s not a stock item), some of the above may not apply as we are able to brand during the product manufacturing process. Just ask.